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Sabina Abliayeva , former PR Head for Ukraine TV Channel is appointed Head, Brand Development for Football 1/Football 2 TV Channels
“We are pleased to have Sabina in our team. Football 1/Football 2 TV Channels are unique products on this market. Our dynamic brand development and improved communications ways with our loyal, but, however, very demanding viewers call for a great responsibility and creative endeavor on her part since she would be in charge of the process”, said Aleksandr Denisov, Director, Football 1/Football 2 TV Channels.
The newly appointed Division Head would first and foremost focus on formation and management of the brand development strategies for the TV Channel and its products while designing and carrying out effective promo campaigns and improving Football 1/Football 2 position within HoReCa environment.
“Sabina is no first timer in football. We can’t overlook her active part in the Ukraine - Football 1/Football 2 partnership where she used to provide PR support for international football championships , our national team’s matches, matches by our leading football clubs which are regularly aired by Ukraine. Dealing with the Football 1/Football 2 given 360 media outlets in the background is a new and ambitious task. And I am pleased to know it is our sports channels that she has chosen for her personal career development”, comments Olga Zakharova, Strategic Marketing Director , MGU.
Sabina Abliayeva is quite experienced in the PR sphere while she was in charge of PR Division for Ukraine TV Channel being previously employed by major international PR agencies.