The premiere of "Topic of the day" proof of demand for actionable quality analytics

Published Tue, 21 November, 15:17

The "Topic of the day"​ (Golovna Tema) premiere show hosted by Elena Kot covering the issue of the notorious  pension reform has been  watched by more than 5.6 mln. viewers***thus proving the Ukraina TV Channel leadership in information and analytics. It is since the year start that Ukraine has been ranking first among the voting age audiences  in regular newscasts and weekly analytical reviews.

Головна тема

“Our research has shown the Ukrainian viewers demand for active participation in the reforms implementation with the aim to reach favorable changes, their intent to have control over authorities. Being keen on meeting the demand, we created “Topic of the day” – a show targeted at active viewers sick and tired of persistent “treason” display on air, eager to hunt down the resonant problems and to outline the main directions for the reforms in this country.  While we are supposed to invite experts of name, repute and influence, ministers and deputies, our viewers together with the host Elena Kot would be able to have an impact on this country’s future so as  to create it themselves. The premier show performance data prove that we are very well in the know of our audience needs and interests”, – commented Yevgen Lyaschenko, Director, Media Group Ukraine.

Topic of the day” (Glavnaya Tema) has become the best show on Ukraine’s TV for 18+(50,000+)** with its rating reaching 10.49% and share – 22.74%** thus accounting for the highest performance data among Ukraine’s TV shows**.  The show covering most disputable issues of the current pension reform assembled an audience of 5.6mln persons (5,622,830 persons***).

   ** The data calculated for the 18+ age audience ; sampling for 50,000+

  *** the data calculated for the 4+ age audience, sampling for all Ukraine

The audience research data belong to the TV Industrial Committee (ITC) and provided  by the Ukrayina TV Channel. The data is provisional as of November 20,2017. The data is on rat% and shr%. The data in detail available in ITC glossary.