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At month-end January 2018 Ukraine TV Channel is steadily and confidently maintaining the leadership among local TV channels in 18+ (cities 50+) deemed an electoral group with its average share (shr%) being -14.18%** and rating (rat%) -2,71**
The TV Channel viewers gave their preference in January to morning, daytime and primetime projects as well as to in-house produced serials, and in particular to: Ranok z Ukrayinoyu*/** (Morning with Ukraine) , Zirkovy Shliakh (Star Road ), Realna Mistyka (Real Mystics) , Svekrukha Chy Nevistka ( Mother in Law or Daighter-in Law) , Agenty Spravedlyvosti ( Agents of Justice), Govoryt Ukrayina (Here’s Ukraine) Obruchka z Rubinom (A Ruby Ring). The a.m. projects ranked first in their respective slots. Speaking of Obruchka z Rubinom (A Ruby Ring) , an in-house product based on the Korean format, it was viewed by 16,000,000 persons in January.
Ranok z Ukrayinoyu*/** (Morning with Ukraine) became an absolute leader among morning shows on Ukraine’s TV in January accounting for 13.57%* in average share (shr%) and 0.94%* in rating (rat%) for 18-54 ( 50,000+) and 15.44% in share and 1.26% in rating for 18+ ( 50,000+) . Siogodni (Today) , a news and current affairs programmes showed high ratings in January, too. Siogodni:19 (Today 7 p.M.) , a prime time news programme, proved to be one of the most high rated ones with the audience in January reaching nearly 20,000,000 persons***.