Media Group Ukraine – To Step Up In-house Products Sales

Published Tue, 3 April 2018, 15:54

Media Group Ukraine, a production leader within Ukraine’s media market  is establishing a TV Content Sales Department  within the framework of its strategy to build up in-house production of  TV serials. Irina Cherniak  (also Head of Acquisitions, for Ukraine TV Channel) has been appointed  Director of the newly –emerging department.

The a.m. TV Content Sales Department  is commissioned with the task of implementing the MGU strategic priority and in particular: sales  improvement  of the content  produced by MGU production company.

Serving as Head of Sales Irina will be in charge of the TV content sales strategy and control and also of the in-house products entry into new markets.

Ирина Черняк

Having been in this business for more than 13 years Irina Cherniak  is a vastly experienced TV manager. Speaking of the UMG in particular, she joined the Ukraine TV Channel Team in March 2013. Up until that time she had been employed by a number of major Ukrainian and international  media companies specializing  in sales and acquisitions.  She was employed as Director for  product sales  by Endemol Worldwide Distribution for CIS, Baltic states and the Balkans.

Yevheniy Liashchenko, Director, Media Group Ukraine: “Further promotion  and    build  up of in-house production is viewed by our Media Group as its priority task and part of overall strategy. The new structure will engage itself with the task to develop an effective  business model for  the TV product sales on the world markets, to expand  the territory of its presence  and monetize the in-house products. It is therefore  quite important that Irina is experienced in both content acquisitions and sales alike; her expertise in media business enables us  to rely on meeting the challenge and business plans implementation. “

Irina Cherniak , Director TV Content Sales Department , Media Group Ukraine:”We are significantly building up our in-house content production year in, year out . We do feel that our partners in foreign markets are permanently showing interest in our products. We have gained quite a favourable  experience in selling our content, and  a new full-fledged structure would enable us to meet buyers’ requests focusing on issues, such as completeness and quality. The appointment is an important  and crucial point in my personal career. The quality content   aimed at the mass audience and a strong team – the two factors enabling us to expand into new markets and meet the desired goals”.