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Media Group Ukraine, a production leader within Ukraine’s media market is establishing a TV Content Sales Department within the framework of its strategy to build up in-house production of TV serials. Irina Cherniak (also Head of Acquisitions, for Ukraine TV Channel) has been appointed Director of the newly –emerging department.
The a.m. TV Content Sales Department is commissioned with the task of implementing the MGU strategic priority and in particular: sales improvement of the content produced by MGU production company.
Serving as Head of Sales Irina will be in charge of the TV content sales strategy and control and also of the in-house products entry into new markets.
Having been in this business for more than 13 years Irina Cherniak is a vastly experienced TV manager. Speaking of the UMG in particular, she joined the Ukraine TV Channel Team in March 2013. Up until that time she had been employed by a number of major Ukrainian and international media companies specializing in sales and acquisitions. She was employed as Director for product sales by Endemol Worldwide Distribution for CIS, Baltic states and the Balkans.
Yevheniy Liashchenko, Director, Media Group Ukraine: “Further promotion and build up of in-house production is viewed by our Media Group as its priority task and part of overall strategy. The new structure will engage itself with the task to develop an effective business model for the TV product sales on the world markets, to expand the territory of its presence and monetize the in-house products. It is therefore quite important that Irina is experienced in both content acquisitions and sales alike; her expertise in media business enables us to rely on meeting the challenge and business plans implementation. “
Irina Cherniak , Director TV Content Sales Department , Media Group Ukraine:”We are significantly building up our in-house content production year in, year out . We do feel that our partners in foreign markets are permanently showing interest in our products. We have gained quite a favourable experience in selling our content, and a new full-fledged structure would enable us to meet buyers’ requests focusing on issues, such as completeness and quality. The appointment is an important and crucial point in my personal career. The quality content aimed at the mass audience and a strong team – the two factors enabling us to expand into new markets and meet the desired goals”.