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Mission: Beauty – the first ever makeover show for couples on Ukraine’s TV has been successfully launched on Ukrayina TV Channel; moreover, it is the channel’s in-house format with its premiere ranking first in its slot among TOP-6 TV Channels for audiences, such as 18-54 (cities 50,000+) and 18+ (cities 50,000+) which speaks accounts for a great interest shown by viewers.
The premiere performance showed 14.91% in share * for 18-54 (cities 50,000+) and 15.84%** for 18+ (cities 50,000+) with the show audience totalling1.4 mln persons.
Episode 1 presented the Khamitov family composed of Ania and Timour , married for 17 years raising a daughter and son. Having been on maternity leave for the last three years Ania got some extra weight and everyday routine got the best of them both. Anastasiya Kasilova and Ilias Sakhtara , hosting the project would try to help them love themselves again and bring back romantic and sex appeal into their lives.
It is worth mentioning that Mission: Beauty is Ukraine’s first makeover show for married couples whose long lasting relationship have become earthling and thus lacking in passion and romance and where one partner would be eager to change oneself, the other partner and their lives together.
As we have already announced the show would not resort to plastic surgery or exhausting diets whereas the project team are sure that what we need for beauty and happiness is deep in ourselves.