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Olena Batenko has joined the professional team of Siogodni ,a multimedia platform, one of the most reputable in Ukraine’s media market . As its brand manager Olena Batenko would be in charge for its further growth in terms of influence and trustworthiness, for its promotion among proactive target audiences, strengthening its public value and significance.
While commenting on the latest appointment Oleksandr Semyriadchenko, MGU general producer says: “Olena would make an effort to improve the image and perception of Siogodni as an offer of content that has won popularity and respect for its credibility and impartiality so that its audience would find everything that they need to know within the framework of the news programme. Moreover we are eager to see our meaningful , thoughtful, and modern target audience showing their increased need for information , analytics and expert’s review that are covered, gathered and distributed by Siogodni. Besides, when commissioned with the task of the brand promotion Olena is supposed to be aware of all-inclusive character since Siogodni functions on a number of platforms ranging from traditional ( print media, TV) to digital segments .Our colleague would have to consolidate the deep-rooted and well-established perception of Siogodni as the unique phenomenon. She is very well equipped to meet the challenge: MGU resource on the one hand and her own potential on the other hand. Olena’s direct involvement with our activities would be of mutual benefit to both parties, since our team has been joined by a vastly experienced professional with a fresh approach to business and inexhaustible creative endeavor.
Olena Batenko is a senior teacher at NAOMA (National Academy of Fine Arts and Architecture), Member of Ukraine’s Artists Union, vastly experienced in media operations ; has been at the head of ICTV promo and design for 8 years; Promax & BDA member since 2012, repeatedly acting as its jury member.
Olena Batenko, Siogodni brand manager “To have joined one of the strongest teams on Ukraine’s media market is a new step in my professional life. I am faced with a real challenge which may be met solely within a well-knit team. Siogodni is a modern dynamic brand. Its main value is those who have and are creating it. I am sure that my previous experience in the TV business would help contribute to the brand further promotion and consolidation.”