OLL.TV Video Streaming Service changed its business-model by putting the bet on digital TV

Published Tue, 11 November 2014, 19:00

Brand new OLL.TV combines interactive digital television with vast movie and TV-show library

Digital Screens Company, part of Media Group Ukraine media holding company, relaunched the OLL.TV video streaming service turning it into a universal digital-television-based entertainment product. Today OLL.TV offers more than 140 Ukrainian and foreign channels as well as access to a huge VOD (video on demand) library. Moreover, OLL.TV is the only IPTV provider in Ukraine that has been licensed to broadcast in each region of the country.

Digital Screens Company, part of Media Group Ukraine media holding company, relaunched the OLL.TV video streaming service turning it into a universal digital-television-based entertainment product. Today OLL.TV offers more than 140 Ukrainian and foreign channels as well as access to a huge VOD (video on demand) library. Moreover, OLL.TV is the only IPTV provider in Ukraine that has been licensed to broadcast in each region of the country.

For two years since its foundation in 2012 OLL.TV acted as online cinema providing its users with licensed copies of movies and TV-shows on terms of paid subscription.

The new version of OLL.TV is aimed at broadcasting on any TV and is being distributed with an IPTV receiver. The Service is capable of operating with both flat and CRT TV-sets allowing for OLL.TV to cover larger market. Additionally, it's not only the ability to hook the receiver up to a CRT TV-set, a whole new interface has been developed to interact with this kind of TV-sets.

"We have created an 'all-in-one' entertainment product combining everything people used to watch on TV, in cinemas and on the Internet. The latest digital television technologies gave users the ability for easier content management. On top of that, our service is available for quite a modest price and it supports any TV-set there is," - said Alexey Kurakin, Business Development Manager of Media group Ukraine.

It's worth mentioning that OLL.TV is a completely legitimate streaming service having all the necessary licenses.


Variety of content and functionality

The main advantage of OLL.TV is its wide content range. With its license, the IPTV service offers every one of most popular Ukrainian and foreign TV-channels (12 of them in HD). Various contracts with copyright owners allowed for creation and constant growth of huge media library containing 10000+ movies, TV-shows, football broadcasts as well as special content by Comedy Club Production. OLL.TV also offers a special "Cinema" category that includes popular movies and TV-shows of various genres with the best audio and video quality. Additionally, Premium subscription makes it possible to watch movies in different languages and with subtitles.

OLL.TV utilizes its very own unique video platform. This approach ensures convenient interface and great content management capabilities.

"We created a flexible platform that's easy to modify and adapt to ever-changing customer demands. It stands out from other platforms that are distributed as ready-made solutions meaning them being more expensive and less flexible when it comes to maintenance and modifications. Moreover, the quality of OLL.TV is guaranteed by our own content delivery network - the most powerful one in Ukraine," - says Alexey Kurakin.

Innovative platform enabled OLL.TV to realize wide functionality of interactive TV. Digital TV guide provides interactive channel schedule. Parental Settings prevent access to explicit videos, cannels or genres using password protection. Videos may be marked as Favorites to watch favorite movies when it's convenient for the viewer.

OLL.TV users can take advantage of such features as automatic recording of TV-shows from past 3-7 days (depending on subscription type) and TV-pause with latter giving you the ability to "freeze" the broadcast for up to 10 minutes to, say, answer a phone call. The service also offers categorization, search and history features.
Subscribers can choose from three types of OLL.TV subscription: "Starter" (39 UAH), "Optimal" (79 UAH) and "Premium" (159 UAH). You can find out more about the tariffs if you follow this link. In addition, users can take advantage of special offer to connect multiple TV-sets in the same household.

Cooperation with Internet Providers

Striving to ensure the best signal quality possible and following the IPTV license conditions, Digital Screens Company provides OLL.TV via Internet providers' networks. The service tariff is a part of total price set by providers for Internet and phone services.

Currently OLL.TV is available via networks of the following providers: Urktelecom, Vega, Airbites, Uniocom, Telegroup-Ukraine, Ukrainian Telesystems, Optinet, Pretcher, Karo, Pautina.net, Tisa and Incomplast Service.
The subscription to OLL.TV is distributed by signing the agreement between provider and the subscriber. Providers receive monthly commission payments depending on subscription type and the amount of connected TV-sets. Another important benefit of cooperation with OLL.TV is the ability to keep clients by associating the equipment with particular provider's network.

"To our partners we offer a ready-for-sale solution for providing interactive television services. This way, providers receive a powerful tool for additional subscription fees monetization that requires minimum expenses on their side," - explained Georgiy Barzashvili, CEO of Digital Screens, - "OLL.TV takes care of all license costs. Besides, at the expense of OLL.TV providers can equip their subscribers with necessary hardware for easy use on any TV-set."

By the end of 2014 the new service should be available via Smart TV as well as on mobile platforms (smartphones and tablets). This will create a complete interactive TV ecosystem. The company also considers the ability for integrating various applications into OLL.TV in future.

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