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Independent content distributor GoQuest Media Ventures has concluded a deal with leading Middle East content distributor Tanweer Group.
The deal sees Tanweer Group acquire exclusive TV rights for the compelling drama series by Media Group Ukraine Ruby Ring for the MENA region. Ruby Ring is to launch on Fox’s first Arabic channel FOX Rewayat, which delivers curated dramas.
Produced by Media Group Ukriane (based on KBS format) and adapted from one of Korea’s most loved TV shows, Ruby Ring (95 x 45’) is a story of the fascinating and roller-coaster relationship between two sisters, Anna and Yana, whose lives change drastically by events that alter their destiny.
As they travel together, with Anna headed to her wedding rehearsal and Yana on her way to an audition, their car crashes leaving them unconscious with serious injuries and mutilated indistinguishable faces. Due to a coincidence, Yana was wearing Anna’s Ruby ring at the time of the accident and hence is assumed to be Anna. Having recovered, envious and ambitious Yana decides to play along with the mistaken identity and lies to take away everything her sister has: her face, her love and her life. While Anna is determined to regain what rightfully belongs to her, Yana fights for the happiness she has stolen from her sister.
Commenting on the deal Jimmy George, Vice President Sales&Acquisitions at GoQuest Media said: “This deal is a breakthrough for GoQuest Media as the popularity of dramas from the CEE territories starts to take shape. The MENA region offers a huge opportunity and we look forward to bringing this gripping series to more audiences worldwide following this deal”.
Iryna Chernyak, Director of TV content sales department at Media Group Ukraine: “We are very excited that MGU’ series continue to travel around the world. MENA is a new territory for our content and we really hope that our quality drama series will excite and win viewers in this region”.