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TV Channel "Ukraine" is a nominee in 2 categories of the Promax EUROPE AWARDS 2020: “PROMOTION OF DRAMATIC PROGRAMME SPOTS” and “PROMOTION OF NEWS/INFORMATION PROGRAMME SPOTS”.
In the category "DRAMATIC PROGRAMME SPOTS", TV Channel "Ukraine" presented an emotional promo video of the detective series Latvia – Ukraine Co-Production "Marcuss". The main idea of the video is to draw viewers' attention to the widespread problem of kidnapping. For this purpose, TV Channel "Ukraine" creative team embodied the idea of a hybrid promotional element: a video that combines the features of a classic trailer and social advertising.
“Given the importance of the series topic, we made a risky decision in terms of classic television marketing and focused not only on promoting the show's premiere itself, but also on actualization of complex social issue. Fortunately, thanks to the delicate work of the creative team and the film crew, we have succeeded in realizing our idea - creating a kind of parable movie that intrigues, fascinates, and at the same time makes us think deeply about the problem of kidnaping,” says Svitlana Berezhna, Promotion Director of TV Channel "Ukraine".
The video is available at: https://www.youtube.com/watch?v=L6q3ZuhiS0o
Also nominated in this category: NENT CREATIVE - EMPIRE “MY DESTINY”, ITV CREATIVE - STICKS AND STONES, SKY DEUTSCHLAND FERNSEHEN GMBH & CO. KG - EUPHORIA LAUNCH PROMOTION, UKTV CREATIVE - FLACK, and SKY CREATIVE AGENCY with video SKY ATLANTIC CHERNOBYL FIRST LOOK.
The promo video of "Siogodni" news programme "The Whole Country Trusts Us" nominated in the category "NEWS/INFORMATION PROGRAMME SPOTS". TV Channel "Ukraine" creative team was motivated by the desire to show a continuous process of creating news, the work of hundreds of people, who give Ukrainians instant access to up-to-date and reliable information on various media platforms.
“As part of the campaign, we wanted to give viewers the opportunity to see the daily work of hundreds of people, our news programme team - not only journalists and presenters, but also those who remain behind the scenes: editors, stylists, cameramen. Every representative of "Siogodni" team makes a significant contribution to creating the best news in the country every day,” said Anna Pleshch, Head of "Siogodni" Brand.
The video is available at: https://www.youtube.com/watch?v=dxB4M7PrzZE
TV Channel "Ukraine" competes in this category with: RT EN ESPANOL 10 YEARS PROMO SERIES “NOTICIAS COMO EL ARTE”, TV 2 DENMARK “THE DANISH GENERAL ELECTION”, VIACOM CEEI “HETI DORGES VIDEO”, SKY ITALIA “SKYTG24CAMPAIGN” and TV 2 DENMARK “21.30 PM NEWS“.
TV Channel "Ukraine" creative promo team that worked on the design ideas implementation for the videos: Marketing Director - Olena Shvoryak, Creative Producer - Svitlana Berezhna, Creative Director - Roman Shoma, Art Director - Irina Evstifeeva, Head of Producer Division - Daria Golubkova, Executive Producer - Elena Sharova.
Promax EUROPE AWARDS 2020 is the most prestigious international award for excellence in media marketing of all project components - from promotion and design through branding and audience engagement.