Première of The MASKED SINGER on TV Channel “Ukraine” Conquered Millions of Viewers

Published Tue, 19 January, 8:21

On Saturday, January 16, The MASKED SINGER hyper show based on the format of the global best-seller format premièred on the TV channel “Ukraine”. Right from the beginning, The Masked Singer conquered millions of viewers and became the top show of the day for all major audiences: 18-54, 14-49, 18+, 4+, both in the cities with the population of 50,000+ and across the entire Ukraine.

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The première of The MASKED SINGER on TV channel “Ukraine” was watched by 5,000,000 viewers***. For the 18-54 audience (50,000+)*, the share (shr,%) of the project was 17.52%, the rating (rat,%) was 5.43%; for the 14-49 audience (50,000 +)****, the share was 18.43%, the rating (rat,%) was 5.12%; for the 18+ audience (50,000+)**, the share was 22.31%, the rating (rat,%) was 8.55%; for the 4+ audience (Entire Ukraine)***, the share was 19.96%, the rating (rat,%) was 7.15%.

In the first episode, eight mysterious characters performed on the unique stage of The MASKED SINGER: bright Sun, flamboyant punk rocker Catfish, flirtatious Fox, romantic Dragon, fiery Goat, seductive Rose, touching Frog and cyberpunk Buffalo. Viewers and star detectives have already suggested many versions regarding celebrities who could be hiding behind these amazing characters, yet most controversy was caused by the Buffalo mask, who claimed to be the fifth star detective of the most mysterious show on Ukrainian television The MASKED SINGER.

On the day of the première, October 16, TV channel “Ukraine” took first place among Ukrainian TV channels in all major audiences. In particular, for the 18-54 audience (50,000+)*, the daily-average share (shr,%) of the channel was 11.55%, the rating (rat,%) was 1.81%; for the 14-49 audience (50,000 +)****, the share was 11.55%, the rating (rat,%) was 1.6 %; for the 18+ audience (50,000+)**, the share was 16.78%, the rating (rat,%) was 3.36%; for the 4+ audience (Entire Ukraine)***, the share was 16.36%, the rating (rat,%) was 3.14%.

Watch the première of the original show The MASKED SINGER this Saturday at 9:00 p.m. on the TV channel “Ukraine”.

 

* Data are calculated for audiences aged 18-54, sample “50,000+”.

** Data are calculated for audiences aged over 18, sample “50,000+”.

*** Data are calculated for audiences aged over 4, sample “Entire Ukraine”.

**** The data is calculated for audiences aged 14-49, sample “50,000+”.

TV audience research data belong to TIC. Panel operator is Nielsen; monitoring by Communication Alliance. Data provided by TV channel “Ukraine”. Data as of 16 January 2021 are preliminary, estimated according to rat%, shr%, and cov#. See details for the figures and definitions for target audiences in the TIC glossary.

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