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Discovery Inc and Media Group have announced their strategic partnership covering Ukraine. As part of the agreement, Media Group will bring to their subscribers Discovery’s flagship channels, such as Discovery Channel, TLC, Eurosport 1 HD, Eurosport 2 HD and Animal Planet.
The partnership will bring to the homes of Media Group Ukraine customers some of the most famous real-life entertainment shows like Gold Rush, Undercover Billionaire, Border Control: Europe (Discovery Channel), Cake Boss, Dr. Pimple Popper and 90-Day Fiancé (TLC). Through Eurosport TV channels, Media Group Ukraine clients will enjoy some of the world’s top sporting events, including the four tennis Grand Slam tournaments, cycling’s Grand Tours, as well as this year’s Summer Olympic Games with a 24/7 broadcast on Eurosport 1 and Eurosport 2.
“We are pleased to partner with Discovery for several reasons. First, our top priority is to provide our viewers with quality content that gives them emotion, entertains, and contributes to their development. And Discovery channels are exactly about this kind of content. Discovery’s portfolio will be available to subscribers of all broad oll.tv packages, starting with the most affordable - which costs only 109 UAH per month. And for our sports fans we are pleased to expand the selection of sports channels and provide an opportunity to see all the iconic sports events on Eurosport. Secondly, we value partnerships very much. We believe that in such a fast-paced world, sustainable success is possible with reliable and predictable partners, which is how we see the Discovery Group”, commented Yulia Tribushnaya, Head of Pay-TV Platforms oll.tv and Xtra TV, Media Group Ukraine.
“We are excited to announce our expanded partnership with Media Group Ukraine, allowing us to bring to their subscribers Discovery’s massive content offering, covering adventure, lifestyle, sports. With all our latest developments on the local market, I can firmly state that Discovery is long-term committed to the Ukraine and we look forward to expanding our partnerships here, to the benefit of our viewers”, stated Ekaterina Mihajlovic, Distribution and Business Development Director for Discovery NEE & Turkey.