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Media Group Ukraine (MGU) concluded a deal with new Canadian Life Streaming TV and VOD service RiverTV. Now RiverTV is the only live TV streaming Provider in Canada with proprietary technology solutions. Viewers of RiverTV can subscribe for an a la carte offer with MGU own channels “Ukraine 24”, “Ukraine 1”/”Ukraine 2”, “NLO TV 2” as well as the partners’ “Star Cinema”, “Star Family”, “X-Sport”, “Fishing TV”. We are further delighted to announce that Ukraine 24 channel will be available free to the entire River TV base.
Oleksandr Remezovskyi, Channels’ Distribution Director, Media Group Ukraine: “Ukrainian Diaspora in Canada is the strongest and the biggest in the world. For us extremely important to let people consume information and entertainment from the motherland directly. We are glad of this partnership as being one of the first from the international channels to be launched means that Ukrainian content is relevant and Ukrainian subscribers are appreciated by Canadian providers.”
RiverTV provides an exciting new platform for TV Channels to expand their brand and distribution and gain additional viewers and advertising revenue. This partnership becomes strategic because of a wide range of technological advantages such as availability in Apple TV, Roku, Android TV, Amazon Fire TV, iOS and Android applications, and Chromecast web interface. Another potential is a dynamic add-insertion. Therefore, this cooperation is not just viewer’s growth but also business value dial.
Alexei Tchernobrivets, CEO of VMedia Inc., the parent company of RiverTV:
Let us remember that Media Group Ukraine’s international channel “Ukraine 24” is already available in over 15 countries of the world for 30 million households. Moreover, the Ukrainian package is already available for Ukrainians in Portugal and soon will be launched in few more countries.